Our Story 

From midwife to manufacture

Hi, I’m Laura Mudie. I’m a busy mum of two beautiful little girls and also a senior midwife delivering little bundles of joy into the world.

My journey into the world of business and product design started in 2007 when I was an A&E nurse. Having to wear a uniform everyday seemed a bit dull so I though perhaps accessories could add a little individuality. All nurses need to wear a fob watch but looking around for these items I realised there were only plain ones available.

So, I took a deep breath, put some design ideas together, and jumped on a plane to China at just 23 years old. On my return with my first shipment I started to sell to my colleagues and the word got around. Sales went so well that I expanded on the range and set up a website dedicated to supplying fun and practical items for nurses and midwives.

Finding solutions to your baby care problems
Having created this successful business for the medical profession, becoming a midwife and then a mum myself, it seemed only natural to look at products for mums and babies too. So with the same enthusiasm, and armed with a little more business know-how, my next enterprise started to take shape.

Our company name ‘Little Rosa’ - inspired by my daughter ‘Sienna Rose’ - became Rosa & Bo and two characters were born - Rosa and her pet bunny, Bo. New products, branding and packaging were designed and manufactured and a new website was launched, it was a very busy year!

Our vision is to create beautiful British-designed sensory toys and nursery products for babies and toddlers.

What makes us different?
Rosa & Bo was developed with a clear understanding of early childhood cognitive development. Helpful tips, advice, and our products all come from expert knowledge of pregnancy, birth, and beyond, coupled with experience of being a mum and part of a large mummy community.

Join our community
There are lots of exciting developments happening here at Rosa & Bo and we are constantly looking at new ideas and product development. If you would like to be kept up to date, with new products, competitions, advice and more, please do sign up for our newsletter.

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About our products
Our colourful Nesting Babies with chiming Bo Bunny are my proudest innovation to date. Inspired by Russian dolls, they will be the first nursery toy to be completely safe for children under 3. The dolls will encourage interaction with bright colours, and promote the development of hand/eye coordination. Parents can demonstrate how the toy works, and watch baby’s excitement as the Rosa babies are revealed. There is also the final sensory surprise of a chiming Bo Bunny in the centre, which will widen a baby’s experience of hearing sounds.

Our Character Teethers are super-soft to touch, are gently flavoured for smell and taste. They can be chilled in the fridge too for those times when extra comfort is needed. Babies are facinated by faces and our cute teethers feature a smiling Rosa or Bo face that will engage and entertain your baby as well as being great to chew on! Our teethers are easy to hold from 4 months, but are safety tested right from birth. They are dishwasher and steriliser safe for easy cleaning too!