Our Story


Creators of beautiful British-designed sensory toys and nursery products. We invite you to meet Rosa and her pet bunny, Bo.

Established in 2016 by Laura Mudie, former A&E nurse, senior midwife and mother of two, Rosa & Bo is the multi award-winning early years brand that parents can trust.

“I love my job. I love being able to offer parents the safest of play solutions for their precious little ones and I very much look forward to growing the Rosa & Bo range going forward.”
- Laura Mudie, Founder & Director of Rosa & Bo


Rosa & Bo was developed with a clear understanding of early childhood cognitive development and a first-hand appreciation for the fundamental importance of toy safety.

Using her unique experience and skillset, Laura has created a range that is packed with character and crafted with care.

Each of the products in the Rosa & Bo collection comes from an expert knowledge of pregnancy, birth, and beyond, coupled with the best form of experience there is – being a parent herself.

As a brand, Rosa & Bo believe in revelling in the precious early days of childhood, being present in the moment and enjoying the little things. From the first night-feed to the first smile, the first word to the first step; the second you hold your child in your arms, you know they’ll hold your heart for life.

It’s this that inspires Rosa & Bo to create new products, seek out the best quality materials and perfect each of our creations to the highest of standards.

So, what have we got for you?

You might know us for…

Our award-winning Nesting Babies with Chiming Bo Bunny is our proudest innovation to date. Inspired by traditional Russian Doll sets, our nesters are recognised as being the first nursery toy to be completely safe for children under 3 years old – they are actually tested and credited as safe from birth, but we’d recommend them for 12 months and over. Plus, they are even water-safe - making them suitable for the bath as well as the beach!

You need to know about our…

Bo Bunny Sensory Teethers because, let’s face it, teething is no fun for anyone. Our 100% silicone teethers have been designed to comfort your baby throughout the icky teething stage and are safe to store in the fridge between uses. Once chilled, the teethers will cool and soothe sore gums more effectively. We’ve given them an easy-grip ergonomic design to help baby hold and control the teether themselves. Oh, and they also have a very mild and gentle minty taste to stimulate the tastebuds and prepare little ones for tooth-brushing.

You can also rely on us for…

Playtime! Curtesy of our brand-new Bo Bunny Chiming Shaker. Choosing the right baby toys is especially important in the first few months and our Chiming Shaker ticks all the early learning boxes. Perfectly sized and shaped for little hands to hold, the smiling Bo Bunny character promotes interaction and play, whilst the chiming sound fosters action and reaction, encourages curiosity and helps to develop fine motor skills.

You will want to save the date for…

Coming spring 2022 we will be launching the latest addition to the Rosa & Bo collection; Rosa & Bo Stacking Toys. Stackers are nothing new but our spin on this classic early year’s toy is super safe, perfectly sized and Insta-worthy adorable. As well as looking the part on the nursery shelf – or more likely scattered all over the floor – our stacking toys will also aid hand-to-eye coordination, enhance cognitive development and boost ordering & sequencing skills.